David Villa has associated with McDonald’s Spain as their image for the promotional campaign that the brand has created for the FIFA World Cup 2010, that will be played in Southafrica as from the 11th of June. As from the 8th of June there will be adverts in different tv channels created by the leader company in the food industry.
In the advert the footballer will show the gesture he will use to celebrate the goals during the World Cup: a toast he will dedicate to all the Spanish fans. As a result of the collaboration between David and McDonalds, they spontaneously thought of this gesture after each goal.
Due to the usual visits that Villa makes to one of the restaurants that the brand has in Valencia, the employees asked him to dedicate one of the goals that he scores during the World Cup to them, a competition where McDonalds is also an official sponsor… and that’s how it all began.
The Spanish football supporters and people in general will also be able to enjoy the spot and interact with the footballer and McDonald’s through their website generated by the brand for the occasion, www.lacelebraciondevilla.com
McDonalds has been connected since their creation with initiatives and programs that encourage people to do exercise and physical activities, as a basic element of an active and well-balanced life. The company considers just as important that people keep a correct diet, based on variety and nutritious balance, as practicing sport regularly. Thus, they make an effort to offer new proposals that convince consumers of the importance of doing exercise, and including healthy habits in our daily life.
