The Guaje has been selected as the image of a fragrance of HUGO BOSS

This fragrance is located in the campaign “Style beyond the game”, the new campaign of Hugo Boss Fragrances facing the new Southafrica World Cup that unites three players of the National Football Team around the aroma of success, three footballers that have encapsulated the success as the perfumes that they represent.

The colleagues of the Guaje in the campaign are two friends from the National Team, Xabi Alonso and Cesc Fabregas.

David Villa represents the fragrance BOSS IN MOTION WHITE EDITION. David was chosen to represent this fragrance because he completes the values of the man that guides himself by his own intuition and trusts his possibilities.

Xabi Alonso symbolizes the elegance of BOSS BOTTLED, the perfume that reflects the essence of the charismatic gentleman.

Cesc Fàbregas personifies the irreverence and authenticity of HUGO MAN, the urban aroma for those who always follow their own style with no imitation

The brand HUGO BOSS has chosen David Villa because they consider him a forward with a winning mentality, skilled and clever with the ball, that is known for his regularity and his great striker instinct. As the man Boss in motion white edition, Villa enjoys the emotion of always walking forward, indubitably masculine, competitive and risky. He appreciates beauty, strength and energy in people, thus he is the perfect reflection of these values: thanks to his spectacular devotion he reaches the heart of the Spanish supporters. Boss in motion white edition is inspired in his sporting character and the casual spirit that flows from the brand Boss Orange.

David Villa continues to be a great element for the commercial brands. Due to his leader qualities as a forward, both in Valencia CF as in the National Team, and due to his attractive qualities to become the idol of the supporters.